Question Starter Analyzer

The word a question opens with signals what kind of answer the asker wants, and each maps to a different stage of intent. "What" and "who" want a definition or an identity and usually indicate early research. "How" wants a procedure and sits closer to action. "Why" wants a mechanism or a justification. "Which" and "vs" want a comparison and are typically the last stop before a decision. A page covering only one of these serves only one moment.

That makes the distribution more informative than the count. Product pages tend to over-index on "what", explaining features while never addressing the "how do I" and "which should I choose" questions that determine whether someone buys. Technical documentation shows the opposite pattern: comprehensive procedures with no "why", so readers can follow the steps without ever understanding when to apply them.

Use the gaps as a content plan. If a page has six "what" questions and no "how", the missing procedural content is both a genuine reader need and an obvious opportunity, since those queries are usually less contested. Phrase each heading as a real question in the words people actually use — "how much does X cost" rather than "pricing" — because that phrasing is what matches both spoken search and the way people prompt AI assistants.