Power Word Counter

Power words are terms carrying above-average emotional charge — proven, effortless, devastating, guaranteed, secret. They work through affect rather than information, which is precisely why they are effective in small quantities and counterproductive in bulk. One in a headline lifts it; three make it read like a subject line the reader has learned to delete unopened.

Different categories do different work, and matching them to context matters more than raw count. Trust words (proven, verified, guaranteed) suit high-consideration purchases where risk is the obstacle. Ease words (simple, effortless, instant) suit products competing against an existing habit. Fear and scarcity words move short-term action but carry a cost in goodwill that compounds if used routinely.

The reliable pattern is one emotional word anchored to one concrete fact. "Proven" beside a number is persuasive; "proven" alone is an assertion, and readers discount unsupported assertions almost automatically. When this count comes back high, the usual diagnosis is that the copy is substituting intensity for evidence — and the fix is not deleting the words but adding the specifics they were standing in for.