Meta Title Rewriter

Google truncates title links at roughly 580 pixels rather than a fixed character count, which works out to about 55 to 60 characters for typical text — but wide letters like W and M consume the budget faster than i and l, so two titles of identical length can truncate differently. Keeping the distinguishing words in the first 50 characters is more reliable than counting to a limit.

Google also rewrites titles it considers unhelpful, and does so on a substantial share of results. The common triggers are keyword stuffing, boilerplate repeated across a site, and titles that do not match the page content. A title written naturally and specific to the page is far more likely to survive intact than one engineered to include every variant of a keyword, which is the opposite of how title optimisation is often taught.

The practical structure is primary topic first, qualifier second, brand last — and the brand suffix is optional on pages where the space is better spent. Uniqueness across the site matters as much as the wording of any single title: near-duplicate titles on similar pages leave the search engine choosing between them, and it may pick differently than you would. Before publishing, check the title against the ones already ranking for the query rather than against a character target.